Aggregate Demand – Concept, components, Definition, Schedule, Curve Class 12

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In this lecture, I am going to discuss Aggregate Demand. Its concept, components definition schedule and its curve as per the syllabus of Macro economics class 12 CBSE Board.

All explanation are strictly only up-to the syllabus prescribed by the CBSE Board for class 12.

Concept of Aggregate Demand

  • Aggregate demand is one of the components to determine the Equilibrium of Income and Employment at the national level. Hence it is a macro study.
  • AD does not refer to the demand for any particular good (or service) in the markets. It refers to the demand for all goods and services in the economy of a country at the national level.
  • AD is measured for the period of an accounting year. So it is a flow concept.
  • AD can be measured in two ways.

1) With reference to the general price level:- When AD is measured with respect to general price level, It results in negative relation between price level and AD. AD curves slopes downward.

2) With reference to the income of the people:- when AD is measured with reference to income level of the people. It shows positive relation between income and AD. AD curves slopes upward.

  • In class 12, the study of AD is restricted with reference to the level of income. Hence, AD rises as the income rises, AD curve slopes upward, and vice-versa.
  • AD is not measured as the sum total of physical quantities demanded in an economy. rather it is not possible to do so. Hence it is measured as the total expenditure on goods and services.
  • AD is always expressed as what people plan (ex-ante) and wish to spend at a different levels of income. Never calculated as what people have actually spent on the purchase of goods and services in an economy.

Definition of Aggregate Demand as per the syllabus of Class 12

I am denoting various definitions of Aggregate word by word as given in different reference books. You can learn any definition out of below.

“AD is the sum total of expenditure that the people plan to incur on the purchase of goods and services produced in the economy (during the period of an accounting year) corresponding to their different levels of income”

T.R Jain

“Aggregate demand (AD) refers to the total value of final goods and services which all the sectors of an economy are planning to buy at at given level of income during a period of one accounting year.”

Sandeep Garg

“Aggregate demand refers to the total value of final goods and services that all sectors of the economy taken together are planning to buy at a given level of income during a period of time.”

S.K Aggarwal

Components of Aggregate Demand

Following are the various components of Aggregate Demand:-

Private Consumption Expenditure:-

Private consumption expenditure refers to the planned expenditure on final consumer goods and services by households at a level of income during a given period of time.

How much would be the expenditure by the households is influenced by disposable income available.

Investment Expenditure:-

Investment expenditure is the planned expenditure on new capital goods by producers during a period of time.

Investment Comprises expenses on:-

  1. Fixed capital business Assets:- Such as machinery, equipment, building etc.
  2. Inventory
  3. residential construction

Government Expenditure:-

Government expenditure is the planned consumption expenditure of general government on providing free services to the people.

The free services includes:-

  1. expenses on law and order
  2. Defense
  3. Education
  4. Health
  5. Sanitation
  6. Roads

Net Exports:-

Net exports is the planned net expenditure by foreigners on the goods and services produced in the country during a period.

It is derived as

Net Exports = Exports – Imports

Behaviour and Schedule of Demand Curve

As, we already have discussed. The aggregate demand is measured in terms of aggregate expenditure on the purchase of goods and services in the economy.

Thus behaviour of AD is studied in terms of the behaviour of aggregate expenditure at different level of Income (Y).

What does behaviour of AD Means:-

Behaviour of AD means, how aggregate demand responds to different level of Income (Y) in the economy.

It can be expressed by way of AD schedule as below.

YAD
0
10
20
30
40
50
60
20
25
30
35
40
45
50

Interpretation of AD behaviour:-

  • There is always a minimum expenditure in the economy even if the income is Zero. As you can see in the above schedule at the zero levels of income AD is 20. The reason is obvious, in order to survive you have to buy some essential goods even if your income is zero.
  • AD increases as Y increases. Thus, AD is positively related to Y.
  • Initially, as Income increases, AD also increases at a higher rate. People buy goods and services to satisfy their wants. But after a certain level of income, AD, however, increases but at a slow rate. The reason is, at a higher level of income, people start saving a part of their income.

AD curve

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Anurag Pathak
Anurag Pathak is an academic teacher. He has been teaching Accountancy and Economics for CBSE students for the last 18 years. In his guidance, thousands of students have secured good marks in their board exams and legacy is still going on. You can subscribe his youtube channel and can download the Android & ios app for free lectures.
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