CUET DU Business Studies Syllabus for, 2023 Exam

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Looking for CUET Business Studies syllabus for 2023 entrance exam for and admission to DU and other central universities for Undergraduate course.

Here is the complete detail of the syllabus for your convenience.


Note:- There will be one Question Paper that will have 50 questions out of which 40 questions need to be attempted

Principles and Functions of Management

Unit – 1:- Nature and Significance of Management

Management – concept, objectives, importance.

Nature of management; Management as Science, Art, Profession.

Levels of management – top, middle supervisory (First level).

Management functions – planning, organizing, staffing, directing, and controlling.

Coordination – nature, and importance.

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Unit II: Principles of Management

Principles of Management – meaning, nature and significance.

Fayol’s principles of management.

Taylor’s Scientific Management – Principles and Techniques.

Unit III: Business Environment

Business Environment – meaning and importance.

Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.

Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to the adoption of the policies of liberalization privatization, and globalization.

Unit IV: Planning

Meaning, features, importance, limitations.

Planning process.

Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme

Unit V: Organising

Meaning and importance.

Steps in the process of organizing.

Structure of organization – functional, and divisional.

Formal and informal organization.

Delegation: meaning elements and importance.

Decentralization: meaning and importance.

Difference between delegation and decentralization.

Unit VI: Staffing

Meaning, need, and importance of staffing.

Staffing as a part of Human Resources Management.

Steps in the staffing process.

Recruitment – meaning and sources.

Selection – meaning and process.

Training and Development – meaning, need, methods – on the job and off the job methods of training.

Unit VII: Directing

Meaning, importance, and principles.

Elements of Direction:
– Supervision – meaning and importance
– Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial
and non-financial incentives.
– Leadership – meaning, importance; qualities of a good leader.
– Communication – meaning and importance, formal and informal communication; barriers to effective communication

Unit VIII: Controlling

Meaning and importance.

Relationship between planning and controlling.

Steps in the process of control.

Techniques of controlling.

Business Finance and Marketing

Unit IX: Business Finance

Business finance – meaning, role, objectives of financial management.

Financial planning – meaning and importance.

Capital Structure – meaning and factors.

Fixed and Working Capital – meaning and factors affecting their requirements.

Unit X: Financial Markets

Concept of Financial Market: Money Market – nature instruments;

Capital market: nature and types – primary and secondary market.

The distinction between capital market and money market.

Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure.

Securities and Exchange Board of India (SEBI) – Objectives, Functions.

Unit XI: Marketing

Marketing – meaning, functions, role.

The distinction between marketing and selling.

Marketing mix – concept and elements:
– Product – nature, classification, branding, labeling, and packaging
– Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the choice of channels.
– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.
– Price: factors influencing pricing.

Unit XII: Consumer Protection

Importance of consumer protection.

Consumer rights.

Consumer responsibilities.

Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to the Consumer Protection Act.

Role of consumer organizations and NGOs.

Unit XIII: Entrepreneurship Development

Concept, Functions, and Need.

Entrepreneurship Characteristics and Competencies.

Process of Entrepreneurship Development.

Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept.

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Anurag Pathak
Anurag Pathak

Anurag Pathak is an academic teacher. He has been teaching Accountancy and Economics for CBSE students for the last 18 years. In his guidance, thousands of students have secured good marks in their board exams and legacy is still going on. You can subscribe his Youtube channel for free lectures

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