Matching Type MCQs of Marketing Management (Business Studies Class 12)
Looking for Important Matching type MCQs of Marketing Management chapter 11 with answers and explanations of Business studies of class 12 CBSE, ISC and other state Boards.
We have compiled a collection of very important Matching Types Multiple Choice Questions with answers of chatper 11 (marketing Mangement) of BST class 12
Matching Type Multiple Choice Questions of Marketing Management of Business Studies class 12
Let’s Practice
Match the following marketing concepts in Column I with their main focus in Column II and choose the correct alternative:
| Column – I | Column – II |
| A – Production Concept | (i) Customer need and society’s well being |
| B – Product Concept | (ii) Quantity of product |
| C – Selling Concept | (iii) Quality of Product |
| D – Secietal Concept | iv) Existing product |
Option
a) A – (iv), B – (iii), C – (ii), D – (i)
b) A – (iii), B – (i), C – (iv), D – (ii)
c) A – (ii), B – (iv), C – (i), D – (iii)
d) A – (ii), B – (iii), C – (iv), D – (i)
Ans – d)
Match the following marketing functions in Column I with the main activity undertaken in it in Column II and choose the correct alternative:
| Column – I | Column – II |
| A – Marketing Planning | (i) SWOT Analysis |
| B – Gathering and analysing Market information | (ii) Pricing Objectives |
| C – Pricing of a product | (iii) Marketing objective and its attainment |
Options
a) A – (iii), B – (ii), C – (i)
b) A – (iii), B – (i), C – (ii)
c) A – (i), B – (ii), C – (iii)
d) A – (ii), B – (iii), C – (i)
Ans – b)
Match the following promotion tools in Column I with their features in Column II and Choose the correct Alternative:
| Column – I | Column – II |
| A – Advertisement | (i) Short-term incentives |
| B – Sales Promotion | (ii) Managing public opinion |
| C – Personal Selling | (iii) Impersonal form of communication |
| D – Purblic Relations | (iv) Oral presentation of a message |
Options
a) A – (iv), b) B – (iii), C – (ii), D – (i)
b) A – (iv), B – (ii), C – (i), D – (iii)
c) A – (iii), B – (i), C – (iv), D – (ii)
d) A – (ii), B – (iii), C – (iv), D – (i)
Ans – c)
Match the following packaging levels in Column I with their functions in Column II and choose the correct alternative:
| Column – I | Column – II |
| A – Primary Packaging | (i) Necessary for storage and identificatoin |
| B – Secondary Packaging | (ii) Additional layer of protection |
| C – Transaport Packaging | (iii) Product’s immediate container |
Options
a) A – (iii), B – (ii), C – (i)
b) A – (ii), B – (i), C – (iii)
c) A – (iii), B – (i), C – (ii)
d) A – (ii), B – (iii), C – (i)
Ans – a)
Match the concept of marketing in Column I with their respective definitions in Column II and choose the correct alternative:
| Column – I | Column – II |
| A – Promotion Mix | (i) Activities required to physically move goods from manufacturers to the customers |
| B – Price Mix | (ii) Anything that can be offered to a market to satisfy a want or need |
| C – Place Mix | (iii) Combination of promotional tools used by an organisation to communicate and persuade customers to buy its products |
| D – Product Mix | (iv) Amount of money paid by a buyer (or received by a seller) |
Options
a) A – (iii), B – (iv), C – (i), D – (ii)
b) A – (ii), B – (i), C – (iii), D – (iv)
c) A – (iv), B – (iii), C – (ii), D – (i)
d) A – (i), B – (iv), C – (iii), D – (ii)
Ans – a)
Match the statements given under A with the correct options given under B.
| Column (A) | Column (B) |
| (i) Brand Mark | a. Refers to that part of a brand, which can be spoken |
| (ii) Trade Mark | b. Refers to that part of a brand, which can not be spoken |
| c. Refers to that part of a brand which is given legal protection |
a) i) – b, ii) – c
b) i) – a, ii) – b
c) i) – c, ii) – a
d) i) – a, ii) – c
Ans – a)
Match the ‘Marketing Management Philosophies’ given under A with the suitable statements under B:
| Column – I | Column – II |
| (i) Grading | a) Availability and affordability of the product were considered to be the key to the success of a firm |
| (ii) Labelling | b) It aims at identifying needs of its buyers and satisfying them in an effective way |
| c) The focus of this concept is on quality of the product. |
Options
a) i) – a), ii) – b)
b) i) – c), ii) – a)
c) i) – b), ii) – c)
d) i) – a), ii) – b)
Ans – b)
Match the ‘Marketing Management Philosophies’ given under ‘A’ with the suitable statements under ‘B’:
| Column – A | Column – B |
| (i) Societal Marketing Concept | a – firms undertake aggressive selling and promotional efforts to make customers buy their products |
| (ii) Product Concept | b – Apart from customer satisfaction, it pays attention to social, ethical, and ecological aspects of marketing |
| (iii) Selling Concept | c – The focus of this concept is on the quality of the product |
Options
a) i) – c), ii) – a), iii) – b)
b) i) – a), ii) – c), iii) – b)
c) i) – b), ii) – c, iii) – a)
d) i) – b), ii) – a), iii), – c)
Ans – c)
Match the ‘Functions of Marketing’ given under ‘A’ with the suitable statements under ‘B’:
| Column – I | Column – II |
| (i) Packaging | a. Producing goods of predetermined specifications to achieve uniformity and consistency in the output |
| (ii) Standardisation | b. It refers to designing and developing the package for the products |
| (iii) Promotion | c. It involves informing the customers about the firm’s product and persuading them to purchase these products |
Options
a) i) – c), ii) – b), iii) – a)
b) i) – b), ii) – a), iii) – c)
c) i) – a), ii) – c), iii) – b)
d) i) – c), ii) – a), iii) – b)
Ans – b)
Match the following.
| Column – I | Column – II |
| A – Social Process | (i) Market |
| B – Set of potential customers | (ii) Marketing |
| C – Controllable variables | (iii) Function of Marketing |
| D – Marketing activities | (iv) Marketing Mix |
Options
a) A – (i), B – (iii), C – (iv), D – (ii)
b) A – (ii), B – (i), C – (iv), D – (iii)
c) A – (iv), B – (iii), C – (ii), D – (i)
d) A – (iii), B – (ii), C – (iv), D – (i)
Ans – b)
Match the following.
| Column – I | Column – II |
| A – Finding wants and filling them | (i) Production concept |
| B – Supremacy of the product quality | (ii) Selling concept |
| C – Aggressive sales promotion | (iii) Product concept |
| D – Easy availability and affordability of products | (iv) Marketing concept |
Options
a) A – (iv), B – (iii), C – (ii), D – (i)
b) A – (ii), B – (iii), C – (i), D – (iv)
c) A – (iii), B – (i), C – (ii), D – (iv)
d) A – (iv), B – (ii), C – (i), D – (iii)
Ans – a)
Match the following.
| Column – I | Column – II |
| A – Gathering market information | (i) Conduct a SWOT analysis |
| B – Promotion | (ii) To persuade |
| C – Product designing | (iii) Competitive advantage |
Options
Options
a) A – (i), B – (ii), C – (iii)
b) A – (ii), B – (iii), C – (i)
c) A – (iii), B – (ii), C – (i)
d) A – (i), B – (iii), C – (ii)
Ans – a)
