[CBSE] ENTREPRENEURSHIP Syllabus class 12 (2022-23)

Looking for the syllabus of ENTREPRENEURSHIP class 12 of CBSE Board for the 2022-23 Session.

Syllabus of ENTREPRENEURSHIP Class 12 CBSE Board 2022-23 session

ENTREPRENEURSHIP (Class XII)
(CODE NO. 066)

Theory Paper:- 70 Marks (Time:- 3 Hours)
Project:- 30 Marks

S.N	Unit	Periods	Marks
1. 2.	Entrepreneurial Opportunities Enterprise Planning	40 40	30
3. 4.	Enterprise Marketing Enterprise Growth Strategies	40 20	20
5. 6.	Business Arithmetic Resource Mobilization	40 20	20
	Total	200	70
	Project Work	40	30
	Total	240	100

Course Content

Unit 1: Entrepreneurial Opportunity

Competencies: Scanning the environment; Analytical and logical thinking; Innovation and creativity; Decision making; self-confidence.

Contents	Learning Outcomes
 Sensing Entrepreneurial Opportunities: – Environment Scanning – Problem Identification – Idea fields – Spotting Trends – Creativity and Innovation  Selecting the Right Opportunity	After going through this unit, the student/ learner would be able to:  Comprehend the concept and elements of business opportunity  Discuss the process of sensing opportunities  Understand the need to scan the environment  Enlist the various factors affecting business environment  Identify the different idea fields  Understand the concept of opportunity assessment  Appreciate the ways in which trends can be spotted  Understand the process of creativity and innovation  Transform ideas into business opportunities.

Unit 2: Enterprise Planning

Competencies: Analytical and critical thinking; personal responsibility; determination;
Resourceful; collaboration

Contents	Learning Outcomes
 Business Plan: concept, format  Components of a Business Plan: – Organisational plan; (Meaning and – Characteristics of Sole Proprietorship, – Partnership and Company) – Operational plan; – Production plan; – Financial plan; – Marketing Plan; – Human Resource Planning	After going through this unit, the student/ learner would be able to:  Appreciate theconcept and importance of a Business Plan  Describe the various components of Business plan  Differentiate among the various components of Business plan  Understand the meaning and characteristics of Sole Proprietorship, Partnership and Company  Develop a Business Plan

Unit 3: Enterprise Marketing

Competencies: Persistence, Negotiation, Collaboration, Ethical behavior, team spirit;

Contents

Learning Outcomes

Marketing and Sales Strategy  Branding – Business name, Logo, Tagline  Promotion Strategy  Negotiations – Importance and Methods  Customer Relationship Management  Vendor Management

After going through this unit, the student/ learner would be able to:  Discuss the various marketing strategies used in a business  Appreciate the elements of Marketing Mix  Understand the concept of Branding, Packaging and Labeling  Describe the various methods of Pricing  Discuss the various factors affecting the channels of distribution  Understand the concept and types of sales strategy  Discuss different tools of promotion  Appreciate the objectives and different modes of Advertising  Understand the rules of effective advertisement  Understand the concept of personal selling and sales promotion  Discuss the various techniques of sales promotion  Understand the ways of negotiation in business  Understand the importance of Customer Relationship Management in business.  Understand the concept and importance of vendor management in business

Unit 4: Enterprise Growth Strategies

Competencies: Need for achievement, Initiative, Analytical thinking, risk vs reward,
collaboration, synergy, leadership

Contents	Learning Outcomes
Franchising: Concept, types, advantages, disadvantages.  Mergers and Acquisition: Concept, reasons, types.  Reasons for failure of Mergers and Acquisitions.	After going through this unit, the student/ learner would be able to:  Understand the concept of growth & development of an enterprise  Discuss the concept, types, advantages and disadvantages of franchising  Appreciate growth of business through mergers and acquisitions  Discuss the different types of mergers and acquisitions  Understand the reasons for failure of mergers and acquisitions

Unit 5: Business Arithmetic

Competencies: Arithmetic skills, critical analysis, decision making, self-confidence,
problem solving.

Contents	Learning Outcomes
Business Arithmetic  Unit of Sale, Unit Cost for multiple products or services  Break even Analysis for multiple products or services  Computation of Working Capital  Inventory Control and EOQ  Return on Investment (ROI) and Return on Equity (ROE)	After going through this unit, the student/ learner would be able to:  Understand the concept of Unit Cost and Unit Price  Calculate Break-even point for Multiple products and services.  Understand the concept of Inventory Control  Compute the working capital of a business.  Calculate Return on Investment; Return on Equity and Economic Order Quantity

Unit 6: Resource Mobilization

Competencies: Risk taking, Communication, Persuasion, Networking, Ethical behavior

Contents

Learning Outcomes

Resource Mobilization:  Capital Market- Primary and Secondary  Stock Exchange- Concept, features, functions and importance.  Angel Investor: Features  Venture Capital: Features, funding.

After going through this unit, the student/ learner would be able to:  Understand the need of finance in Business  Discuss the various sources of funds required for a firm  Understand the ways of raising funds in primary market Understand the importance of secondary market for mobilization of resources  To discuss the relevance of stock exchange for an investor, a business enterprise and economy.  Understand the role of SEBI in capital market.  Appreciate the Angel Investors and Venture Capitalists as a source of business finance.

Project Work

1. Business Plan
2. Market Survey
    10 Marks each for 02 Projects
    5 Marks for Numerical Assessment
    5 Marks for Viva
   Note: Students need to comp