[CBSE] ENTREPRENEURSHIP Syllabus class 12 (2022-23)

Share your love

Looking for the syllabus of ENTREPRENEURSHIP class 12 of CBSE Board for the 2022-23 Session.

Syllabus of ENTREPRENEURSHIP Class 12 CBSE Board 2022-23 session

(CODE NO. 066)

Theory Paper:- 70 Marks (Time:- 3 Hours)
Project:- 30 Marks

Entrepreneurial Opportunities
Enterprise Planning
Enterprise Marketing
Enterprise Growth Strategies
Business Arithmetic
Resource Mobilization
Project Work4030

Course Content

Unit 1: Entrepreneurial Opportunity

Competencies: Scanning the environment; Analytical and logical thinking; Innovation and creativity; Decision making; self-confidence.

ContentsLearning Outcomes
 Sensing Entrepreneurial Opportunities:
– Environment Scanning
– Problem Identification
– Idea fields
– Spotting Trends
– Creativity and Innovation
 Selecting the Right Opportunity
After going through this unit, the student/
learner would be able to:
 Comprehend the concept and elements of business opportunity
 Discuss the process of sensing opportunities
 Understand the need to scan the environment
 Enlist the various factors affecting business environment
 Identify the different idea fields
 Understand the concept of opportunity
 Appreciate the ways in which trends can
be spotted
 Understand the process of creativity and
 Transform ideas into business opportunities.

Unit 2: Enterprise Planning

Competencies: Analytical and critical thinking; personal responsibility; determination;
Resourceful; collaboration

ContentsLearning Outcomes
 Business Plan: concept, format
 Components of a Business Plan:
– Organisational plan; (Meaning and
– Characteristics of Sole Proprietorship,
– Partnership and Company)
– Operational plan;
– Production plan;
– Financial plan;
– Marketing Plan;
– Human Resource Planning
After going through this unit, the student/
learner would be able to:
 Appreciate theconcept and importance of
a Business Plan
 Describe the various components of
Business plan
 Differentiate among the various
components of Business plan
 Understand the meaning and
characteristics of Sole Proprietorship,
Partnership and Company
 Develop a Business Plan

Unit 3: Enterprise Marketing

Competencies: Persistence, Negotiation, Collaboration, Ethical behavior, team spirit;

ContentsLearning Outcomes
Marketing and Sales Strategy
 Branding – Business name, Logo, Tagline
 Promotion Strategy
 Negotiations – Importance and Methods
 Customer Relationship Management
 Vendor Management
After going through this unit, the student/
learner would be able to:
 Discuss the various marketing strategies
used in a business
 Appreciate the elements of Marketing Mix
 Understand the concept of Branding,
Packaging and Labeling
 Describe the various methods of
 Discuss the various factors affecting the
channels of distribution
 Understand the concept and types of sales
 Discuss different tools of promotion
 Appreciate the objectives and different
modes of Advertising
 Understand the rules of effective
 Understand the concept of personal
selling and sales promotion
 Discuss the various techniques of
sales promotion
 Understand the ways of negotiation in
 Understand the importance of Customer
Relationship Management in business.
 Understand the concept and importance
of vendor management in business

Unit 4: Enterprise Growth Strategies

Competencies: Need for achievement, Initiative, Analytical thinking, risk vs reward,
collaboration, synergy, leadership

ContentsLearning Outcomes
Franchising: Concept, types, advantages,
 Mergers and Acquisition: Concept,
reasons, types.
 Reasons for failure of Mergers and
After going through this unit, the student/
learner would be able to:
 Understand the concept of growth &
development of an enterprise
 Discuss the concept, types, advantages
and disadvantages of franchising
 Appreciate growth of business through
mergers and acquisitions
 Discuss the different types of mergers and
 Understand the reasons for failure of
mergers and acquisitions

Unit 5: Business Arithmetic

Competencies: Arithmetic skills, critical analysis, decision making, self-confidence,
problem solving.

ContentsLearning Outcomes
Business Arithmetic
 Unit of Sale, Unit Cost for multiple
products or services
 Break even Analysis for multiple
products or services
 Computation of Working Capital
 Inventory Control and EOQ
 Return on Investment (ROI) and
Return on Equity (ROE)
After going through this unit, the student/
learner would be able to:
 Understand the concept of Unit Cost and
Unit Price
 Calculate Break-even point for Multiple
products and services.
 Understand the concept of Inventory
 Compute the working capital of a business.
 Calculate Return on Investment; Return
on Equity and Economic Order Quantity

Unit 6: Resource Mobilization

Competencies: Risk taking, Communication, Persuasion, Networking, Ethical behavior

ContentsLearning Outcomes
Resource Mobilization:
 Capital Market- Primary and Secondary
 Stock Exchange- Concept, features,
functions and importance.
 Angel Investor: Features
 Venture Capital: Features, funding.
After going through this unit, the student/
learner would be able to:
 Understand the need of finance in
 Discuss the various sources of funds
required for a firm
 Understand the ways of raising funds in
primary market
Understand the importance of secondary
market for mobilization of resources
 To discuss the relevance of stock
exchange for an investor, a business
enterprise and economy.
 Understand the role of SEBI in capital
 Appreciate the Angel Investors and
Venture Capitalists as a source of
business finance.

Project Work

  1. Business Plan
  2. Market Survey
     10 Marks each for 02 Projects
     5 Marks for Numerical Assessment
     5 Marks for Viva
    Note: Students need to comp
Share your love
Default image
Anurag Pathak

Anurag Pathak is an academic teacher. He has been teaching Accountancy and Economics for CBSE students for the last 18 years. In his guidance, thousands of students have secured good marks in their board exams and legacy is still going on. You can subscribe his youtube channel and can download the Android & ios app for free lectures.

Articles: 2015

Leave a Reply

Your email address will not be published.


Ad Blocker Detected!

Our Website is made possible by displaying online advertisements to our visitors. Please consider supporting us and remove the AD - Blocker to read this article.